Apple Inc

Apple Inc.

The largest company in the world by market capitalisation, Apple Inc. is a technology company and are best known as the makers of the IPhone. The company operates a global brand with over half its revenue coming from outside of The United States. The company has expanded its offerings from typical hardware and software services by incorporating Apple Pay, which allows users a system of mobile electronic payments.

The company was started by Steve Jobs and Steve Wozniak in 1976. Apple provides end-to-end design and delivery of consumer electronics, software, and online services. This vertically integrated model allows the company to create and maintain its own ecosystem.  Apple sustains a premium pricing strategy within the market and employs a multi-channel distribution system by selling products through retail stores, online, direct sales, and indirect channels, including partnerships with cellular network carriers, wholesalers, retailers and resellers.

Under the ticker symbol AAPL, Apple trades in the U.S. NASDAQ market and is listed on The Dow Jones Index, S&P 500, and the NASDAQ 100.

Apple Inc. Market Influences

Multiple factors have an effect on Apple Inc., ranging from sociocultural factors such as consumer behaviours and expectations to current technologies and technological changes. On an environmental level, product energy efficiency needs to be considered and legally, increasing privacy regulations and the role of governments addressing privacy matters and the connection to digital technology usage influence the share price of Apple Inc.