Bitauto Holdings Ltd.
Bitauto Holdings Ltd. is a provider of internet content and marketing services for China’s automotive industry.
Through it is an advertising and subscription business, the company offers automakers and dealers advertising services on its website platforms to provide consumers with up-to-date automobile pricing, promotional information, specifications, reviews and consumer feedback. The transaction services business provides an automobile retail transaction platform as well as self-operated financing services. The digital marketing business provides automakers with various digital marketing solutions such as website creation and maintenance, content marketing, public relations and advertising agent services.
Bitauto Holdings Ltd. was established in 2000 and is headquartered in Beijing, China. It is listed on the New York Stock Exchange (NYSE) under the ticker symbol BITA.
Bitauto Holdings Ltd. Market Influences
Various factors can have an effect on Bitauto Holdings Ltd.’s share price. Consider, for instance, company-specific factors such as changes in management, securing a large new contract, news releases about earnings and estimated future earnings, announcements of dividends, or the introduction of new products and services. Outside of the company, a discerning investor will also look at the overall economic climate, the performance of the industry as a whole, inflation and deflation and other economic factors that can influence the company’s performance.