Headquartered in London and founded in 1886, Diageo PLC is an alcoholic beverage company listed on The London Stock Exchange (LSE:DGE) operating in various categories which include spirits and beer.
Diageo PLC offers a range of beverage options from spirits and whiskies to beers and ciders, owning a collection of brands including Baileys, Cîroc, Captain Morgan, Guinness, Johnnie Walker, Smirnoff and Tanqueray under their portfolio. The company also manufactures its own production facilities across the world, including maltings, distilleries, breweries, packaging plants, maturation warehouses, cooperages and distribution warehouses.
Diageo PLC Market Influences
External factors which affect company growth includes cultural demand, as an increase in the choice of alcoholic beverages are made available to the consumer, purchase intent and consumer behaviour as well as supply chain. Political Changes and reforms of licensing laws as well as Government policies influence Diageo PLC. Technological advancements with regards to the production process also need to be taken into consideration.