Demo Account   Live Account  

Newsroom

  • Share:

Alibaba's e-commerce platform AliExpress signs David Beckham as brand ambassador

Investing.com -- AliExpress, an e-commerce unit owned by Chinese giant Alibaba (NYSE:BABA), has announced that it has signed former England captain and soccer icon David Beckham as its global brand ambassador.

The move comes as AliExpress looks to rival the expanding global presence of PDD Holdings' Temu service and online fashion startup Shein and offset waning e-commerce sales in its domestic Chinese market.

Revenues at Alibaba's international division, which includes AliExpress, spiked by 45% year-on-year in the first three months of 2024 to 27.45 billion yuan, dwarfing peers like Tmall and Taobao who rely more on demand in China.

AliExpress also inked a deal to sponsor the UEFA Euro 2024 soccer tournament this summer, and has outlined plans to spend millions on deals and discounts to attract online shoppers. Among the promotions will be the chance for some AliExpress app users to win tickets to the competition's matches.

On Monday, AliExpress said it will roll out an advertising campaign featuring Beckham that will urge buyers to "score more" with the business.

 

Begin trading today! Create an account by completing our form

Privacy Notice

At One Financial Markets we are committed to safeguarding your privacy.

Please see our Privacy Policy for details about what information is collected from you and why it is collected. We do not sell your information or use it other than as described in the Policy.

Please note that it is in our legitimate business interest to send you certain marketing emails from time to time. However, if you would prefer not to receive these you can opt-out by ticking the box below.

Alternatively, you can use the unsubscribe link at the bottom of the Demo account confirmation email or any subsequent emails we send.

By completing the form and downloading the platform you agree with the use of your personal information as detailed in the Policy.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71.4% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Back to top

English Footer

Office network

One Financial Markets is the trading name of Axi Financial Services (UK) Ltd, a company registered in England with company number 6050593. Axi Financial Services (UK) Ltd is authorised and regulated by the Financial Conduct Authority in the UK (under firm reference number 466201)

The information on this site is not directed at residents of the United States, Belgium, Poland or any particular country outside the UK and is not intended for distribution to, or use by, any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.

www.onefinancialmarkets.com is owned and operated by Axi Financial Services (UK) Ltd.

Award winning broker
We have been presented with a number of awards that recognise the quality of our service and dedication to our clients :

Best FSA Regulated Broker
Saudi Money Expo

Best Education Product
Saudi Money Expo

Best Broker - Online Trading
IAIR Awards

Best Institutional Broker
Saudi Money Expo

Best FX Services Broker
CN Forex

Top International
FX Broker 2015
Saudi Money Expo

Broker of the Year
Online Trading – Middle East
IAIR Awards

Best Forex
Customer Service 2018
JFEX Awards

We accept the following payment methods:

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71.4% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.