Polkadot signs sponsorship deal with Lionel Messi’s Inter Miami

Polkadot has inked a sponsorship deal with Lionel Messi’s Inter Miami football club making the protocol its global training partner.

Under this new sponsorship, Polkadot's logo will be featured on all of IMCF’s first team training gear, debuting ahead of the club's away match against Chicago Fire FC on August 31. 

Players and technical staff will don Polkadot-branded training shirts during official sessions at Miami's Florida Blue Training Centre, on the road, and during pre-match warm-ups.

As a main partner, Polkadot will engage with Inter Miami’s fans through interactive fan zones and digital campaigns. 

The company will also enjoy branding opportunities at the training center and throughout the Chase Stadium, with signage on the inside and outside, as well as LED displays and other stadium visuals.

Chrissy Hill, CLO&interim COO of Parity Technologies, Polkadot’s leading technical contributor, said: “We’re thrilled the innovative Polkadot community is continuing its strong commitment to the future of entertainment with its sponsorship of Inter Miami. Knowing this team of global soccer superstars will soon wear the brand we love and support on their jerseys is beyond exciting.”

Euan Warren, Inter Miami Vice President of Partnerships, added: “Partnering with Polkadot as our Global Training Partner is a natural fit for Inter Miami. Our shared vision for innovation makes this a collaboration that will resonate with our fans worldwide.”

According to its recent treasury report, Polkadot allocated $87 million worth of DOT to various initiatives in the first six months of 2024. 

Marketing and outreach activities took the largest share of spending, with over $36 million allocated to advertisements, events, meetups, conference hosting, and other initiatives. 

Doubling the pace of the previous six months, these expenses were justified to attract new users, developers, and businesses to the Polkadot ecosystem.

After wrapping up Polkadot 1.0 in July 2023, the blockchain community is now preparing for Polkadot 2.0, which is supported by advanced technologies like Async Backing, Elastic Scaling, and Agile Coretime.