Bayer AG is a pharmaceutical and life sciences company headquartered in Leverkusen, Germany. Founded in 1863, Bayer AG belonged prior to the company IG Farben – the world's biggest pharmaceutical company – between 1925 and 1952, and acquired Schering and Monsanto in 2006 and 2016 respectively. Bayer AG trades on the Frankfurt Stock Exchange (BAYN) and is a component of DAX, the blue-chip stock market index for German companies.
In 2003, Bayer AG became a holding company and its core businesses transformed into separate limited companies, each of which are controlled by Bayer AG as the holding company. These companies are Bayer CropScience AG, Bayer MaterialScience AG, Bayer Chemicals AG and Bayer HealthCre AG. The Bayer brand also includes three service-based companies: Bayer Technology Services GmbH, Bayer Business Services GmbH and Bayer Industry Services GmbH.
Bayer AG Market Influences
In order to form and build their position further in different markets, Bayer AG continuously works to optimise their market as well as enhance customer-specific distribution networks and customer dialogue. Depending on the market conditions, the company supplies customers in the health care sector, in agriculture, in industry and in the private sector through wholesalers, specialist retailers or direct sales organisations. The company has established distribution channels at the international, regional and local levels in accordance with demand.