BlackBerry Ltd is a renowned technology company specialising in the Internet of Things and enterprise software. Although primarily known to the public as the creators and developers of the BlackBerry smartphone, the company's strengths are in the development of enterprise software solutions. The company's products are used all around the world by various companies including government agencies and automobile manufacturers.
Founded in 1984 as Research In Motion (RIM), it trades on both the Toronto Stock Exchange (BB) and New York Stock Exchange (BB) and is a component of the S&P/TSX 60 Index – a stock market index of the 60 largest companies listed on the Toronto Stock Exchange. BlackBerry is using its QNX operating system to infiltrate the car of tomorrow, powering systems in Audi, General Motors Co. (GM) and Ford Motor Co. (F) vehicles.
BlackBerry Ltd Market Influences
External factors affecting Blackberry's market status include legislation, prevailing economic conditions and technological aspects. Technology also affects Blackberry's brand performance with rapid technological advancements reducing the product lifecycle in Blackberry's market. Accordingly, RIM needs to remain innovative to ensure that customers are provided with products that meet the dynamic needs spurred by the wide range of applications available in the market.