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Boohoo.com plc

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Boohoo.com PLC

Boohoo.com PLC is an online fashion retail group headquartered in Manchester with a strong presence in the United Kingdom, the United States, Europe and Australia as well as selling products to almost every country across the world.

The company specialises in its own branded fashion clothing, offering over 36,000 products to consumers. Owning the Boohoo, BoohooMAN, PrettyLittleThing and Nasty Gal brands, these brands design, source, market and sell clothing, shoes, accessories as well beauty products targeted at consumers between the ages of 16 to 30 years old.

Boohoo.com PLC Market Influences

The company has experienced a severe increase in profits after using celebrities and other "influencers" to promote products on the social media platform, Instagram. Boohoo.com has also been winning market share from traditional retailers as well as benefiting from the increasing popularity of smartphone e-commerce usage, including their mobile app and extensive use of social media promotion.

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Margin Requirements: 20%
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CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76.3% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.