The USD/CHF currency pair represents the amount in Swiss francs which can be bought with one US dollar.
Looking at one country or currency is not enough for any dealer because a currency is always valued and traded against an array of other currencies, each having their own sets of considerations. Although exchange rates are affected by many factors, in the end, currency prices are a result of supply and demand forces. If the supply of a currency is low then the price would rise and vice versa.
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