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Amazon reportedly eyes ad-tier of Prime Video streaming service: WSJ

Investing.com --- Amazon (NASDAQ:AMZN) reportedly plans to launch an-advertising-supported tier of its Prime Video steaming services as part of move to bolster growth from entertainment, The Wall Street Journal reported Wednesday, citing unnamed sources.

Plans to launch an ad-supported tier for its Prime Video streaming service follow similar moves by rivals including Netflix (NASDAQ:NFLX) and Disney as streaming platforms look for ways to support content spending amid an ongoing battle for dominance.

Warner Discovery and Paramount, meanwhile, are reportedly in talks with Amazon to add the ad-based tiers of their streaming services through Amazon’s Prime Video channels.

Warner Bros Discovery (NASDAQ:WBD) and Paramount (NASDAQ:PARA) were up more than 7% and 6% respectively following the news. Amazon was down 3%.

Amazon, Paramount and Warner Bros. Discovery declined to comment, the WSJ said.

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CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71.4% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.