By Scott Kanowsky
Investing.com -- Delta Air Lines, Inc. (NYSE:DAL) plans to offer premium seats on every plane it flies this summer, the U.S. carrier's chief executive officer Ed Bastian told Reuters in an interview.
In total, Reuters added that the Atlanta-based company will make 15,000 more premium seats a day available this year when compared to the pre-COVID era. Delta, which is due to post its quarterly results on Thursday, declined to provide further details.
According to Reuters, Bastian said the business is aiming to boost its profits by attracting wealthier passengers willing to spend on more services besides a seat on a flight.
Delta executives have previously noted that these more affluent customers could act as buffer against a possible slowdown in travel demand, with president Glen Hauenstein dubbing them a "great shock absorber" in December.
Over the next several years, Bastian said the contribution from Delta's premium cabin areas to its revenue will tick up by one to two percentage points annually. Premium seats currently make up 38% of Delta's passenger sales.
Shares in Delta were trading lower on Wednesday.
Begin trading today! Create an account by completing our form
At One Financial Markets we are committed to safeguarding your privacy.
Please see our Privacy Policy for details about what information is collected from you and why it is collected. We do not sell your information or use it other than as described in the Policy.
Please note that it is in our legitimate business interest to send you certain marketing emails from time to time. However, if you would prefer not to receive these you can opt-out by ticking the box below.
Alternatively, you can use the unsubscribe link at the bottom of the Demo account confirmation email or any subsequent emails we send.
By completing the form and downloading the platform you agree with the use of your personal information as detailed in the Policy.