Fujitsu boosts digital transformation capabilities with MF & Associates acquisition

Fujitsu Limited and its Australian division, Fujitsu Australia Limited, announced on Tuesday their plans to acquire Canberra-based digital transformation consultancy, MF&Associates. This acquisition is the latest in a series of strategic global M&A moves aimed at bolstering Fujitsu's business delivery capabilities in key areas such as management, technology, and cyber security consulting, particularly within the public sector and healthcare industries in Australia.

The acquisition of MF&Associates, a company established in 2019, marks Fujitsu's fifth purchase in the ANZ region since 2021. The move is expected to complement recent acquisitions including Microsoft (NASDAQ:MSFT) specialist Oobe and cyber security firm InPhySec, enhancing Fujitsu's security offerings in Australia.

This latest development is a significant step forward for Fujitsu Uvance, the company's business brand focusing on resolving societal issues and contributing to customer growth through cross-industry digital solutions. Fujitsu envisions a substantial expansion of Uvance's consulting capabilities, aiming for up to 10,000 dedicated staff by fiscal year 2025. This growth plan aims to create a robust organization capable of promptly addressing customers' business issues, proposing solutions and offerings, and executing delivery at scale.

Graeme Beardsell, CEO of Fujitsu Asia Pacific, highlighted the company's commitment to investing in exceptional DX companies to accelerate customer success. "We're experiencing a growing demand for consulting and cyber security capabilities, and we are delighted to welcome MF&Associates' team of highly experienced consultants to Fujitsu to support our customers' needs," Beardsell said on Monday.

MF&Associates will retain its independent identity and all team members while operating as a standalone Fujitsu company. It will be rebranded "MF&A, a Fujitsu company" and will continue under the leadership of Mat Franklin, Managing Director. Franklin will report to Stuart Kilduff, CEO of Oobe, a Fujitsu Company.

Mat Franklin expressed excitement about becoming part of the global technology company. "Like Fujitsu, we pride ourselves on having a strong purpose-led approach to the way we do business and we're thrilled with the synergies this will create for our existing and future clients on their digital transformation journeys," Franklin said.

The terms of the deal were not disclosed by Fujitsu.

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