Reinventing the automobile
Tesla was founded in 2003, but its first vehicle, the Roadster, was only launched in 2008. The Model S, launched in 2012, put the company on the map with its impressive styling and features. The idea of an EV (electric vehicle) is not new, but Tesla made EVs cool.
Rather than simply electrifying the car, Tesla chose to redesign passenger cars from scratch. In addition, the company brought a new level of styling and sophistication to the car market and introduced innovative features not previously available.
Every time there is a software update, Tesla vehicles become more efficient and new features are added. This makes them the only car to actually get better with time. Tesla is also at the forefront of automated navigation.
Based on these factors, there is a lot to like about Tesla. But from an investors point of view, a company also needs to be profitable – something we will get to shortly.